As for UK sales, Simon and his team sell to 650 shops.
They used to sell to nine countries but the cheesemaker believes that was “stolen” from them by Brexit.
Now they sell to six countries including Canada, which is now their biggest export market.
Covid was a saving grace because demand for cheese grew, however this has left the UK with a shortage.
He said: “Everybody went cheese mad in 2021. We had a big growth but that has had a knock on effect.
Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland spoke to New Food Magazine about how the pandemic contributed to the demand for cheese.