Blog: UK to Kill ‘Irritating’ Cookie Pop-Ups in Brexit Data Plan (1) – Bloomberg Law

UK to Kill ‘Irritating’ Cookie Pop-Ups in Brexit Data Plan (1)

June 17, 2022, 8:49 AM

The UK set out a plan to roll back data protection obligations and cookie consent boxes in an attempt to boost business and research.

A planned Data Reform Bill will cut “burdens on businesses to deliver around £1 billion ($1.23 billion) in cost savings” over ten years, the Department for Digital, Culture, Media and Sport said in a statement summarizing the legislation Thursday.

The announcement criticized the EU’s “highly complex” General Data Protection Regulation and promised a “clampdown on bureaucracy, red tape and pointless paperwork” to “seize the benefits of Brexit.”

Small British businesses will no longer be required to …

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