“We have a unique opportunity for people to do conscious capitalism,” says Felicia Carbajal, a cannabis activist and executive director at the Social Impact Center, a nonprofit that provides opportunities for underserved communities. “The more BIPOC, the more queer people we have participating, we can force the industry to shift and find some values.” (BIPOC stands for Black, Indigenous and people of color.)
To Carbajal, that means creating equitable opportunities and protecting people from abusive business practices, tokenization and exploitation.
Find your focus and know your purpose
To break into the cannabis industry, pin down what kind of work you want to do and your motivation.
“Understand what you bring to the table,” says JM Balbuena, founder of Synergy, a cannabis consulting firm in California. “If you can identify a problem in the space and with your unique skill set provide a solution and then replicate that with other companies, you can create a viable company.”
But just because your skills are transferable doesn’t mean you’ll be the right fit for this fast-paced and rapidly changing industry. Those who succeed tend to have two driving factors: a passion for the cannabis plant and a motivating “why” factor, says Gracie Morgan, director of operations for MedLeaf Delivery, a cannabis delivery company in Oceanside, California.