Jamie Njoku-Goodwin, the chief executive of UK Music, told The Telegraph an export office would help boost “Brand Britain” and strengthen its soft power, adding that targeted grants to help cover increased costs for artists should be considered.
“We should be doing everything we can to support and strengthen the British music industry as a key global exporter and spread British success internationally,” he continued.
“The British music industry can help fly the flag for Britain globally and is a great example of the UK’s soft power due to the huge influence of British music across the world.
“However, new Brexit rules have put barriers up and made it harder for British musicians to work and perform abroad.
“A new UK-wide export office for the music industry or the wider creative sector could play a crucial role in helping drive our post-pandemic recovery.”
Last month, some of the UK’s biggest music stars wrote to the Government demanding action to ensure visa-free touring in the European Union.
Sir Elton John, Ed Sheeran, Sting, Liam Gallagher, Robert Plant, Radiohead and The 1975 were among 110 artists who signed an open letter claiming to have been “shamefully failed” by the government over post-Brexit travel rules for British musicians.
The UK music industry contributed £5.8bn to the economy annually pre-Covid, employs almost 200,000 people and generates £2.9 billion in UK exports.